India's #1 Hindi General Entertainment Channel Ties-up with DN

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Viacom18's 'AAPKA COLORS' to be Launched in the U.S

India's #1 Hindi General Entertainment Channel Ties-up with DN

NEW YORK, MUMBAI, India and ENGLEWOOD, Co., Dec. 8 /PRNewswire/ -- After entertaining millions of households in India, AAPKA COLORS known as COLORS outside of the U.S., one of South Asia's leading channels and India's number one General Entertainment Channel in Hindi language, is to be launched in the United States in early 2010. The channel, which is the flagship brand of Viacom18 Media Pvt. Ltd, will be distributed in the US via DN, the leader in international programming.

The channel known for its path-breaking shows, unrivaled concepts and revolutionary programming style will soon be available for the entertainment needs of the entire Hindi Speaking diaspora in the U.S. Launched in India in July 2008, the channel (to be called 'AAPKA COLORS' in the USA, which means 'Respectfully your Colors') quickly became the leader in this space within 9 months to be India's ultimate entertainment destination for the entire family.

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Dish brings Indian Colors to US
Cathy Adams
9 Dec 2009
C21 Media

Viacom18's Indian entertainment channel Colors will launch in the US early next year.

The Hindi channel, which debuted in India in July 2008, will be distributed in the US by DTH platform DN.

Colors has become a leading entertainment channel in South Asia, offering everything from reality shows to blockbuster movies. Its American counterpart will be known as Aapka Colors, meaning 'respectfully your Colors' in Hindi.

The channel is the flagship brand of Viacom18 - a joint venture in India between media giant Viacom and India's Network 18 Group - which operates MTV, Nick and VH1 in the territory.